You need a web site! Why, you ask (ok, you might not ask, but you must at least be curious, or you wouldn't be here)? Because:

• It's cheap advertising—once your site is created, maintaining your business presence on the World Wide Web can cost as little as $99 a year. You can also use your web address to leverage the impact of conventional print or other media advertising.
• Your customers will love you—you can use a web site to publish frequently asked questions, make it easy to communicate with your customers via email,and, more importantly, make it easy for your customers to give you immediate feedback.
• The web's always open—your web site is available to your customers and potential customers whenever they need it. They'll never have to wait for a brochure to arrive in the mail, or wait for your normal business hours to ask a question or, most importantly, buy something.
• You'll have access to the global marketplace—anyone, anywhere with an Internet connection can see and buy your products and services.
• It's current—unlike brochures and business cards, websites are easy, immediate, and inexpensive to change.
• You can build your brand—a web site is an extremely effective way of presenting a cohesive brand image. The design and layout can easily be integrated into your overall brand identification scheme.
• You'll lower your overhead—an online store incurs much lower overhead than a conventional "brick and mortar" physical location. Consider the cost of rent, utilities, and insurance, versus running your business from a computer in your home office.