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The
Web Development Process
or, a few things to think about before you spend any money
on a web site...
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Do
you really need a web site?
It sounds odd coming from someone who profits from developing web projects,
but it's important to decide—before you've made the investment—whether
a web site will actually produce measurable results for your business. Your
web presence is a form of advertising that may or may not reach your target
market, which leads us to the next question:
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Who
is your audience—target market—and what do they need in terms
of information? This
is the all-important question, because the intended audience for a site
determines what kind of site you need to get results. Put yourself in your
customer's shoes, and surf the web for sites similar to your project. Pay
attention to what you liked and what annoyed you about those sites. Take
notes or print out the pages to annotate.
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Keep
it fresh.
Be ready to invest time and energy in constantly updating your content.
The best sites are information-driven, meaning that they provide useful,
to-the-point content for the user on a dynamic basis. Nothing bores potential
customers more than a site that never changes, and bored surfers are merely
a click away from your competition.
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Who
are you?
Your web presence should become an integral part of your overall business
identity. Your web address should be included in or on all business correspondence,
cards, and advertising. Conversely, your logo should be the keystone in
the graphic design of your web site.
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